Kind Bars – you might have seen them in grocery aisles or at the cashier or maybe from your officemate’s table. Yup, this snack is widely known, but its name has a story that could inspire everyone.
In 2004, Daniel Lubetzky founded Kind Bars, but it wasn’t as simple as that. The story of why and how he made the products started when he was just a young boy.
Born in 1968 in Mexico City, Daniel used to hear about the stories of his father, who was a Holocaust survivor. Growing up, his dad would narrate how life was for him and others in concentration camps, which greatly inspired the young man.
When their family moved to San Antonio, Texas because of his father’s work, then-high schooler Daniel started selling watches that he got from a wholesale manufacturer. As you can see, his move to sell the items at a markup already showed that he was a budding businessman at such a young age.
Later, when he entered Trinity University, he began renting small kiosks in malls so that he could sell watches again. After taking up economics and international relations in college, Daniel knew that business and social consciousness could go hand in hand.
When he got his college degree, he attended Stanford Law school because he wanted to be of help in bringing peace in the Middle East. After that, Daniel went to Israel to put up a business, which eventually failed.
Helping Other Companies
The next thing he knew he stumbled upon a tomato spread business that just closed because sun-dried tomatoes were sourced from Italy while the jars came from Portugal – in short, these were all imported, which made the expenses balloon. Daniel understood what was wrong, so he told the owner that he should find locally sourced material to cut his cost.
By 1994, Daniel started PeaceWorks with just $10,000. He became a consultant for businesses and helped customers and entrepreneurs cut their costs and his company was able to sell the products to the United States.
In the late ‘90s, when PeaceWorks reached its $1-million revenue mark, he saw a fruit and nut bar in Australia and tried to copy it in the US. So there, Daniel founded Kind in 2004 after taking out $100,000 from his company.
At the start, Daniel did everything: he helped store clerks display the products, talked to different people during their breaks, and had them tasted his product until such time they made an order.
Fast forward today and it becomes a $13.6-billion company. It is unclear if Daniel will sell Kind Bars to bigger companies but if he did, he would go back to making an impact on this world.