The Best Years
According to a study by The
National Council on the Aging
(NCOA), 49 percent of all
Americans age 65 to 69 said
"these are the best years of
my life." The percentages
remain surprisingly high for
people in their 70s and 80s,
and of all ethical and cultural
backgrounds.

The share of older Americans
who say these are the best
years is a substantial increase
over 32 percent who thought
so in NCOA's 1974 "Myths and
Reality of Aging" survey.

"We've entered a new age of
old age," said James Firman,
Ed.D., president and CEO of
NCOA. "The possibility of
experiencing positive, vital
aging lasting into our tenth
decade of life is one of the new
realities of the 21st century."
A Booming Age Group
As Baby Boomers reach retirement age, the nation is preparing for a
doubling of its older population during the next 25 years.

"By 2030, one in five Americans will be older than 65—that's one in five
consumers and one in five investors," said Robert Binstock, co-author of
Aging Nation: The Economics and Politics of Growing Older in America.

Already the blossoming over-50 population of all nations is a growing
marketplace force with more time to shop and travel, greater discretionary
income, and a newfound thirst for live as Seasoned Seniors™.

Best of all, those of us over fifty are the fastest growing Internet market!

What better time to pinpoint this profitable marketplace niche than now!

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